ReadersMagnet Review: Book Launching Event

by ReadersMagnet | June 19, 2019 | book content distribution, ReadersMagnet Review | 2 Comments

Despite the comforts of digital marketing and online publication, events like book fair, book signing, and book launching still play a crucial role in overall book content distribution and the overall book marketing campaign. ReadersMagnet Review takes a closer look at the importance and details of a book launching event especially launching self-published books.

In order for a book launching to be successful, the author
must go through a lot of detailed preparations. Events need careful planning
and they could mean success or failure for the author. Even established authors
know that. So in order to avoid the latter, make sure to execute the following:

• Pick a
  strategic event venue. Acquiring a perfect venue for any event should be
  the first on the list. Book launching are typically held in books stores,
  galleries, malls, and book fair venues. However, you can also choose to do you
  launch in restaurants, bars, cafes, parks, and even in schools and colleges.
  The most important thing to consider is the accessibility of the venue. Another
  is the history of the venue in terms of hosting events, particularly events
  similar to yours.

• Timing
  can mean everything. The purpose of your event is to gather as many people
  as you can. It is only appropriate that you choose a date and time that is
  convenient for people. Do not hold night events on weekends. There’s too much
  competition. If you want to launch your book on a weekend, do it in the
  afternoon. As for an evening launch, do it on a midweek like Wednesday or
  Thursday and your program should begin after 7pm.

• Offer
  something to the crowd. Nobody wants to attend an event with only a handful
  of other guests in attendance. Make sure to attract the crowd by providing them
  with something they can interest on while waiting for the program to start. It
  can be a performance or something they can eat for free. People love freebies
  and offering them something to eat is a great idea.

• Ensure
  build-up for the event. As mentioned above, every event requires detailed
  planning. Make sure to plan your book launching 3-4 weeks before the launch
  date. If this is your first time, research on past book launching events held
  by other authors. If you have done book launching events before, refer to your
  old notes and make minor adjustments if necessary. Make sure to cover everything
  in your list of target audience send emails and newsletter to friends, local
  book clubs, and other literary groups.

• Focus your invites on the 5W’s. Whether it’s
  emails, posters, brochures or flyers, make your invites brief and informative.
  Focus on the 5W’s – Who, What, Where, When, and Why. It is also interesting to
  note that the most effective invites are those with attractive visuals. You may
  include a photo of your book or a map leading to the venue.

• Prepare
  your event checklist. One essential factor to make your book launching
  event a success is to have an event checklist. This contains all the things you
  need to do and have during the actual date of your event. It also has a list of
  people who are responsible for each item on the list. An event checklist
  usually includes the following: book shelf, sound system, event host,
  documentation (video and still photographs), and usherettes who will also take
  care of the registration and collecting email and contact numbers of your
  guests.

• Keep the
  program really brief. Programs for book launching events are fairly short.
  They don’t last for more than two hours. The main part of your event is the
  book reading which lasts a little more than 10 minutes. What matters in the
  book launch is the way you introduce yourself and your book to your audience.
• Keep your
  book signing lively. Your book launching is not complete without a book
  signing event. Aside from giving a few copies for free, make the crowd stay a
  bit longer by entertaining and interacting with them. A good background music
  playing or a short book trailer on loop can be a good way to draw interest from
  the crowd.
• Marketing
  Materials. You can opt to distribute marketing materials as a set or
  individually. A marketing kit consists of the following: business cards,
  bookmarks, postcards, posters, and sell sheets.
• Do
  post-event press releases. Event press releases are equally important as
  the event itself. They inform the public about the event and let people know
  about your book and yourself. Post-event releases are usually done immediately
  after the event. Press releases informing the public about an upcoming event
  are best done weeks leading to the event.

ReadersMagnet believes that one of the most effective way to launch your book attend national and international book fairs and sign up for a book signing book event. ReadersMagnet Content Distribution Services caters to these needs. Contact ReadersMagnet at their office number: (619) 354 2643 Toll Free Number: (800) 805 0762 Fax Number: (661) 338 1442 or email them at [email protected] for more details.