In a pond in the Amazon Rainforest of Eastern Peru, a mother frog lays her eggs. Sopo hatched from one of the eggs. From being a hatchling to a tadpole to a frog, Sopo loves her life in the rainforest with all the other animals. Sopo went on an adventure to discover the importance of respecting parents, friends, brothers, and sisters. She also gets to know the fun of going to school, practicing good hygiene, and taking care of the planet.

The story is told in rhymes in the book Sopo Hatches so children can have fun reading. The author, Ed Goldfarb, talks about how a change in his career led him to write the book in a radio interview with Kate Delaney on America Tonight.

A Jack-of-All-Trades

Eddie “Ed” Goldfarb was 25 years old when he trained for the Navy. When the airlines weren’t hiring due to the recession, he went back to school at Florida State University. After graduation, he got into advertising. He got into several advertising jobs and trained himself in the field.

My boss was really good, a great mentor that I realize that I had a lot of creativeness in me,” Goldfarb shared. “I was doing everything. I was learning layouts, copywriting, television production, radio production, [and] point of sale.”

A Shampoo Dispenser Started It All

Ed Goldfarb shared with Kate Delaney how he got the inspiration in writing his book.

Whenever I move into a new home, I always hang one of those permanent personal care dispensers for your shampoo, conditioner, and body wash on the wall,” Ed said as he talked about the inspiration of the book that took him seven years to formulate and finally market.

One day, I was filling the dispenser with shampoo. I think it’s the bottle, the package actually, being the dispenser, you could put some kind of adhesive on the back, and you could attach it to the wall,” he added, narrating how he got the idea about his invention.

He made several experiments on this idea for a future market and later settled on a pouch-designed shampoo, conditioner, and body wash dispenser that worked out. He recalled, “I liquidated 27,000 units, and I redesigned it to a flawlessly working model that we have today, and it’s called ‘SOPO’.”

Ed Goldfarb’s SOPO dispenser stands for Stick On Pull Off. “It’s interesting how the name came about so quickly. One of my investors thought I meant [Sapo], which I believe is frog in Spanish.” Ed said. (Sapo means toad in Spanish).

And that’s where I got the idea that our ambassador should be little Sopo, the frog, which is a red-eyed tree frog.”

The Book Was Originally Intended to be a Giveaway

Goldfarb shared that the book was originally intended to be a giveaway with the SOPO dispenser, a three-one-one organic and natural shampoo, conditioner, and body wash for children.

So, I wrote the book to be a promotional item with the purchase of the product, but everybody who saw the manuscript said, ‘This is not a giveaway. This is a really good book,’” Ed said.

Goldfarb spent many years working in advertising. He used to write advertisement jingles and go to Nashville to have them produced since he is only a writer, not a composer. Just like his advertisement jingles, his book is written in verses and rhymes.

The children have memorized the book because it’s very easy to memorize lines. So that’s how it came about. So, we decided to publish the book, which I did about in February,” Ed said.

The Moral Lessons

The book follows a frog named Sopo which makes it a fictional story. Ed Goldfarb considers the book as “non-fictional but it’s almost like a fictional” as Sopo, the frog, is the ambassador for his product in addition to talking about the lessons of being respectful to parents and friends, going to school and learning, and taking care of the planet.

Readers can grab a copy of Ed Goldfarb’s Sopo Hatches on Amazon.

Learn more about the author and his products on and