Book promotion is a great task. Marketing for self-published authors is even a greater task. They need all the tools they can avail both digital and the ever-reliable printed materials. ReadersMagnet Review takes a closer look at the various publishing and book marketing materials.

Most businesses are now online. Companies and entrepreneurs invest a lot in putting up websites, SEO services, promotional videos to be uploaded in various social media sites and even online ads. There is certainly nothing wrong with this. Publishing and book marketing should do the same. However, we must never forget one of the most essential marketing tools- the book marketing materials or marketing kit. According to axiomdesigns.com,

“Print marketing encompasses a full range of options for promoting your business to prospective customers. It is a great way to maintain contact with past customers as well so that they continue purchasing goods or services from your business. Further, printed marketing materials such as business cards and brochures allow you to literally place your business information in the hands of customers. Many print materials are tangible items customers can pick up and hold. That’s not something you can do online.”

Poster


Sample poster for L.A. Book Fair.

Poster remain one of the most potent marketing tools. Throughout history posters have played a vital role in providing messages. Whether political, cultural or business, posters have always been an efficient tool for promoting ideas, brand awareness, and most importantly prompt people into action. Poster come in wide range of sizes. They can be placed conspicuous places, strategic locations, and even in moving vehicles. Its reach can be beyond measure. For self-published authors, poster play an important role in book promotion. By simply putting up posters of your book signing event, book reading session, book launching, or simple advertising your book, you increase your brand’s visibility and popularity.

Postcards

Postcards

Before email blast became a trend in digital marketing, entrepreneurs used to send invites and personalized cards. Postcards to this day carries the same effect. There is a uniqueness in personalized postcards and now more than ever I think they are relevant for promoting a brand, especially a book. Direct marketing is the highest form of marketing. While sweeping forms tend to be today’s style, landing an actual marketing material to you target audience/market never gets old. Lastly, who doesn’t love a beautifully crafted postcard?

Bookmarks

Bookmarks

What’s better than a handy marketing material like a postcard? Bookmarks! They are slimmer, lengthier, and above all, functional. Nothing could possibly go wrong with a bunch of well-designed die cuts. The cut and creativity alone attract attention. They can be carried at home, in the library, in school, in workplaces, and wherever people read their books. Bookmarks contain the same information as your other marketing materials, only in smaller texts. However, the purpose of bookmarks doesn’t end there. They can also be used as coupons bearing special offers to your potential buyers. They can also be turned into VIP cards for your more loyal followers and book fans.

Business Cards

Business Cards

No business, no matter what industry or scale, should operate without these small but powerful marketing gems. Business cards is the most basic marketing materials any business can have. Self-published authors will learn that no matter how old-fashioned business cards are, they prove useful especially when going to a convention, attending a book fair, launching a book or setting up a book signing event. The trick is to go for a top of the line design and material. Business cards are small and they have to be tough to last quiet a long time in the hands of their carriers.

Digital Sell Sheet

Digital Sell Sheet

In today’s marketing world, digital sell sheets are the standard. They are fast-becoming the most important material in anyone’s marketing kit because the sell sheet contains comprehensive information about the business. Self-publishing authors can benefit a lot from a professionally designed digital sell sheets. It provides all the necessary details about their books, and more. Unlike brochures, the sell sheet is a single piece of paper. Digital sell sheet occupy a single webpage. Lastly, the digital sell sheet functions as a portfolio, poster, and a bulletin all in one.

ReadersMagnet provides creative and top of the line book marketing kits for self-publishing authors.

You can contact ReadersMagnet Self-Publishing at their office number: (619) 354 2643 Toll Free Number: (800) 805 0762 Fax Number: (661) 338 1442 or email them at info@readersmagnet.com for more details.

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