ReadersMagnet Review: How to Create a Quality Book Trailer?

by ReadersMagnet | May 30, 2019 | Book Marketing, Book Trailer, ReadersMagnet Review | 2 Comments

Visuals have always been powerful tools for sending a message to the broadest number of people.

In digital marketing, visual materials such as a book trailer plays a vital role in promoting a self-published masterpiece. Hence, it is important to find a publishing partner that offers quality book trailer services at a reasonable price.

Book trailers is an integral part of any book promotional
campaign. Just like movie trailers, they play an effective role in convincing
your target audience to check out and eventually buy your book. For
self-publishing authors, book trailers serve a very important purpose because
it somehow levels the playing field with traditionally published authors from
the same genre. Self-published authors can always look for self-publishing companies
offering book trailer services for them. On that note, ReadersMagnet prepared a
list of qualities of an effective book trailer.

Make it brief yet
interesting

Book trailers are pretty much like movie trailers. They are
short promotional videos that are meant to entice people into checking out the
movie, in this case, your book. Movie trailers usually last for two minutes. A
decent book trailer should be around 60-75 seconds long. As long as it features
all the necessary information (title, author, excerpt, and contact details),
you are good to go. Just make sure that your book trailer is as interesting as
your book, or even better. Most viewers prefer to see the video until the very
end if it is not too lengthy.

Choose an interesting
angle

Choosing an interesting angle for your trailer is crucial
due to the video’s limited time. The choice of narrative for your book trailer
can, in fact, make or break the future of your book promotion efforts. To help
you choose an angle, you can always refer to the following types of trailer:

• Clip
  Trailers -This is just essentially taking out a scene from your book and
  shooting it as a video.
• Teaser
  Trailers -This is not common in book promotion. It’s like a trailer for the
  actual trailer.
• Standard
  Trailers -These are longer versions of teasers. They explore details to a
  certain degree.
• Creative
  Trailers -These are trailers that are seemingly independent from the movie
  itself.
• Music
  Videos -With the rising popularity of MTV, music videos sometimes serve as
  trailers.

Make use of decent
equipment

Your book trailer speaks for your book and your brand. It important to product more than a decent videographer. While most smart phones can shoot decent videos, it would be wise to spend a bit for a professional equipment. But if you don’t have the right budget for it, you can also check on how to make a book trailer on imovie. You can use iMovie with your iPhone or iPad. According to Chris Hoffman,

“iMovie will allow
you to create either a “Movie” or a “Trailer”. A movie allows you to combine
videos, photos, and music to create your own project. A trailer offers a
template that will create a Hollywood-style movie trailer. You can still
convert a trailer to a movie afterwards, allowing you to edit it.

If you
want to make a home movie out of some clips, a “movie” might be the best
option. If you want to make something a bit more playful, a “trailer” will
work.”

Invest in high quality
sound

They say that the best audio is the one that viewers hardly
notice at all. It means that the audio sounds natural. If there is something
with your audio, then it will be easily noticed by the viewers. There are many
ways to achieve a high-end audio recording for your book trailer.

One important thing is to make sure that when there is a
speaking dialogue, the recording should be sharp and pleasant to hear. Another
way is to use directional microphones as a means to filter the unnecessary
surrounding noise. Rode NTG2 and Canon DM-100 are some of the recommended
directional mics available in the market.

An important element in your book trailer or any other video is the selection of background music and soundtrack. You can always download from reputable music stores or media sharing sites.

Find a committed
distributor

Last and certainly one of the most important in the
post-production stage is finding the right distributing partner for your video
and a platform where millions can view it. The later part is easy because of
YouTube, Facebook, and other social-media and sharing sites.

Finding the right book trailer service provider means
finding the right publishing partner who will make sure to distribute your
video to the broadest number of online viewers. They also make sure that your
video is optimized for search engines (Search Engine Optimization or SEO) to
rank.

ReadersMagnet Marketing Services offers a wide variety of service packages including book trailer services. Contact ReadersMagnet at their office number: (619) 354 2643 Toll Free Number: (800) 805 0762 Fax Number: (661) 338 1442 or email them at for more details.