Visuals have always been powerful tools for sending a message to the broadest number of people.
In digital marketing, visual materials such as a book trailer plays a vital role in promoting a self-published masterpiece. Hence, it is important to find a publishing partner that offers quality book trailer services at a reasonable price.
Book trailers is an integral part of any book promotional campaign. Just like movie trailers, they play an effective role in convincing your target audience to check out and eventually buy your book. For self-publishing authors, book trailers serve a very important purpose because it somehow levels the playing field with traditionally published authors from the same genre. Self-published authors can always look for self-publishing companies offering book trailer services for them. On that note, ReadersMagnet prepared a list of qualities of an effective book trailer.
Make it brief yet interesting
Book trailers are pretty much like movie trailers. They are short promotional videos that are meant to entice people into checking out the movie, in this case, your book. Movie trailers usually last for two minutes. A decent book trailer should be around 60-75 seconds long. As long as it features all the necessary information (title, author, excerpt, and contact details), you are good to go. Just make sure that your book trailer is as interesting as your book, or even better. Most viewers prefer to see the video until the very end if it is not too lengthy.
Choose an interesting angle
Choosing an interesting angle for your trailer is crucial due to the video’s limited time. The choice of narrative for your book trailer can, in fact, make or break the future of your book promotion efforts. To help you choose an angle, you can always refer to the following types of trailer:
- Clip Trailers -This is just essentially taking out a scene from your book and shooting it as a video.
- Teaser Trailers -This is not common in book promotion. It’s like a trailer for the actual trailer.
- Standard Trailers -These are longer versions of teasers. They explore details to a certain degree.
- Creative Trailers -These are trailers that are seemingly independent from the movie itself.
- Music Videos -With the rising popularity of MTV, music videos sometimes serve as trailers.
Make use of decent equipment
Your book trailer speaks for your book and your brand. It important to product more than a decent videographer. While most smart phones can shoot decent videos, it would be wise to spend a bit for a professional equipment. But if you don’t have the right budget for it, you can also check on how to make a book trailer on imovie. You can use iMovie with your iPhone or iPad. According to Chris Hoffman,
“iMovie will allow you to create either a “Movie” or a “Trailer”. A movie allows you to combine videos, photos, and music to create your own project. A trailer offers a template that will create a Hollywood-style movie trailer. You can still convert a trailer to a movie afterwards, allowing you to edit it.
If you want to make a home movie out of some clips, a “movie” might be the best option. If you want to make something a bit more playful, a “trailer” will work.”
Invest in high quality sound
They say that the best audio is the one that viewers hardly notice at all. It means that the audio sounds natural. If there is something with your audio, then it will be easily noticed by the viewers. There are many ways to achieve a high-end audio recording for your book trailer.
One important thing is to make sure that when there is a speaking dialogue, the recording should be sharp and pleasant to hear. Another way is to use directional microphones as a means to filter the unnecessary surrounding noise. Rode NTG2 and Canon DM-100 are some of the recommended directional mics available in the market.
An important element in your book trailer or any other video is the selection of background music and soundtrack. You can always download from reputable music stores or media sharing sites.
Find a committed distributor
Last and certainly one of the most important in the post-production stage is finding the right distributing partner for your video and a platform where millions can view it. The later part is easy because of YouTube, Facebook, and other social-media and sharing sites.
Finding the right book trailer service provider means finding the right publishing partner who will make sure to distribute your video to the broadest number of online viewers. They also make sure that your video is optimized for search engines (Search Engine Optimization or SEO) to rank.
ReadersMagnet Marketing Services offers a wide variety of service packages including book trailer services. Contact ReadersMagnet at their office number: (619) 354 2643 Toll Free Number: (800) 805 0762 Fax Number: (661) 338 1442 or email them at for more details.
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