ReadersMagnet Review: Ways to Increase Author Web Traffic
by ReadersMagnet | October 2, 2019 | Web Traffic Optimization | 0 Comments
In any online marketing endeavor, web traffic is most essential. For those marketing their books, one of the major goals is to increase author web traffic.
Web traffic is the lifeblood for online businesses. Whatever
the site’s industry or niche, web traffic easily determines a website’s popularity
among users. More importantly, web traffic contribute significantly to a
business’s online success. Or failure. But what exactly is web traffic?
According to www.bigcommerce.com,
“Website traffic refers
to web users who visit a website. Web traffic is measured in visits, sometimes called
“sessions,” and is a common way to measure an online business
effectiveness at attracting an audience.”
So, how exactly do we increase author web traffic? For
authors, especially self-published ones, the same basic online marketing
postulates apply.
Optimize Your Website
Making your author website SEO-ready is first on the list. Your
website is your base of operations online. As such, it must equipped with all the
necessary tools and materials to rank in search engine results.
To start off, you must choose a domain name that carries
your author name. If in any case, you have a common name you can opt for the
following:
- Your name + author
- Your name + your book
- Your name + book genre
So either you get your full name or it could look like this
ReadersMagnetAuthor, ReadersMagnetReview, or ReadersMagnetSciFi.
Once you have your domain name with your published name on
it, it’s time to create the pages for your website. Make sure each page each
optimize using your book titles, keyword phrases that are relevant to your
brand and book genre.
Aside from the usual Home Page, Bio, Blog, Portfolio, and
Contact Page, make sure to allocate one page for each of your published book.
Have the page title identical to the title of the said book. Lastly, include a
full description for each book/page with all the needed details and
classifications.
Assuming that each and every page of your website is now
optimized with all the meta descriptions and all, what now?
The next wise thing to do is to attract regular visitors to
your site. The key is to update your site and make it interactive as possible.
This is where the Blog and Testimonial sections of your website comes in.
Make sure to always publish fresh and relevant content for
your readers. Make sure you interact and answer to your visitors’ comments and
queries. This way you ensure the increase author
web traffic to your website.
Social Media Campaign
Your social media profiles should complement your website
and vice versa. Every new material on your blog or site should be syndicated to
all your social media profiles like Facebook, Twitter, Pinterest and other
platforms. Just make sure to attach relevant descriptions or explanation why
people should visit that particular link or post.
Simply put, ensure that all your active social media
profiles are constantly linked to your author website.
Also, it is wise to create a social media calendar instead
of opting for automated, perfunctory posting.
While social media authority does not directly translate to increase author web traffic, it sure does
contribute to reaching the broadest number of target audience and hopefully a
bulk of them will visit your site.
Link with Others
Online
One way to increase author web traffic to your website is to
link with other websites. By doing this, you achieve two things: you get your
website noticed by other sites and you get to possibly share the traffic of
that particular site.
How to do it?
One, be an active member or contributor to writing and publishing
communities online. See to their links and establish contacts with fellow
authors who have the same niche or interest such as yours. By dedicating six
months to a full year to these communities, you get to advertise your brand to
them.
Two, you can build link through guest posting. The key is to
come up with a directory of sites with similar niche and are open to guest
posting. Make sure to priorities those with high page and domain authority in
order to get maximum results.
For blog postings, what matters most is that the content is
original and has external and internal links.
Further Establish Your
ART
SEO expert Ron Lieback spoke of TAR (Trust, Authority, and Reputation).
We at ReadersMagnet tweaked the idea a bit. We’re calling it ART.
Aside from publishing relevant content that will help you
establish your authority, reputation, and trust as a serious writer, you can
also link or affiliate yourself with reputable personalities and institutions.
Authority
By linking your site with established individuals and
experts on writing and publishing, you share their prominence as well as their
authority.
Reputation
By allowing your book to be reviewed by readers, experts,
and even traditional book review sites and placing the reviews on your site,
you are slowly building your reputation. This, coupled with constantly
providing your readers with fresh and healthy reads, your online brand reputation
is sure to soar high.
Trust
By maintaining good relationship
with your visitors and communicating with them, giving timely updates and
replies to questions, you cement the trust they have for you and your brand.
These are just some of the guide
that will help you increase author web traffic for your site.
However, if you feel that you need
a more comprehensive approach to increasing web
traffic to your site you can always contact ReaderMagnet and
avail of their Web Traffic Optimization service package.
