In any online marketing endeavor, web traffic is most essential. For those marketing their books, one of the major goals is to increase author web traffic.
Web traffic is the lifeblood for online businesses. Whatever the site’s industry or niche, web traffic easily determines a website’s popularity among users. More importantly, web traffic contribute significantly to a business’s online success. Or failure. But what exactly is web traffic?
According to www.bigcommerce.com,
“Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called “sessions,” and is a common way to measure an online business effectiveness at attracting an audience.”
So, how exactly do we increase author web traffic? For authors, especially self-published ones, the same basic online marketing postulates apply.
Optimize Your Website
Making your author website SEO-ready is first on the list. Your website is your base of operations online. As such, it must equipped with all the necessary tools and materials to rank in search engine results.
To start off, you must choose a domain name that carries your author name. If in any case, you have a common name you can opt for the following:
- Your name + author
- Your name + your book
- Your name + book genre
So either you get your full name or it could look like this ReadersMagnetAuthor, ReadersMagnetReview, or ReadersMagnetSciFi.
Once you have your domain name with your published name on it, it’s time to create the pages for your website. Make sure each page each optimize using your book titles, keyword phrases that are relevant to your brand and book genre.
Aside from the usual Home Page, Bio, Blog, Portfolio, and Contact Page, make sure to allocate one page for each of your published book. Have the page title identical to the title of the said book. Lastly, include a full description for each book/page with all the needed details and classifications.
Assuming that each and every page of your website is now optimized with all the meta descriptions and all, what now?
The next wise thing to do is to attract regular visitors to your site. The key is to update your site and make it interactive as possible. This is where the Blog and Testimonial sections of your website comes in.
Make sure to always publish fresh and relevant content for your readers. Make sure you interact and answer to your visitors’ comments and queries. This way you ensure the increase author web traffic to your website.
Social Media Campaign
Your social media profiles should complement your website and vice versa. Every new material on your blog or site should be syndicated to all your social media profiles like Facebook, Twitter, Pinterest and other platforms. Just make sure to attach relevant descriptions or explanation why people should visit that particular link or post.
Simply put, ensure that all your active social media profiles are constantly linked to your author website.
Also, it is wise to create a social media calendar instead of opting for automated, perfunctory posting.
While social media authority does not directly translate to increase author web traffic, it sure does contribute to reaching the broadest number of target audience and hopefully a bulk of them will visit your site.
Link with Others Online
One way to increase author web traffic to your website is to link with other websites. By doing this, you achieve two things: you get your website noticed by other sites and you get to possibly share the traffic of that particular site.
How to do it?
One, be an active member or contributor to writing and publishing communities online. See to their links and establish contacts with fellow authors who have the same niche or interest such as yours. By dedicating six months to a full year to these communities, you get to advertise your brand to them.
Two, you can build link through guest posting. The key is to come up with a directory of sites with similar niche and are open to guest posting. Make sure to priorities those with high page and domain authority in order to get maximum results.
For blog postings, what matters most is that the content is original and has external and internal links.
Further Establish Your ART
SEO expert Ron Lieback spoke of TAR (Trust, Authority, and Reputation).
We at ReadersMagnet tweaked the idea a bit. We’re calling it ART.
Aside from publishing relevant content that will help you establish your authority, reputation, and trust as a serious writer, you can also link or affiliate yourself with reputable personalities and institutions.
Authority
By linking your site with established individuals and experts on writing and publishing, you share their prominence as well as their authority.
Reputation
By allowing your book to be reviewed by readers, experts, and even traditional book review sites and placing the reviews on your site, you are slowly building your reputation. This, coupled with constantly providing your readers with fresh and healthy reads, your online brand reputation is sure to soar high.
Trust
By maintaining good relationship with your visitors and communicating with them, giving timely updates and replies to questions, you cement the trust they have for you and your brand.
These are just some of the guide that will help you increase author web traffic for your site.
However, if you feel that you need a more comprehensive approach to increasing web traffic to your site you can always contact ReaderMagnet and avail of their Web Traffic Optimization service package.